Around 890.000 deaths worldwide are the result of non-smokers being exposed to second-hand smoke. In 2019 more than 1.100.000.000 people are still smoking – despite of horrible picture warnings on cigarettes. We think this is unacceptable.
That’s why we thought of something everyone is scared of:
spoilers of character deaths.
We put spoilers of a well known fantasy series into the layout of cigarette warnings. Every non-smoker can download and print them and paste them on the cigarette packaging of a smoking friend. The spoilers are updated immediately every time a character dies during an episode premiere.
We don’t want to destroy a marvelous series. We want to create fear of cigarettes.
For legal reasons we don’t use the full names of this well known fantasy series and its characters. Just think about fire and ice.
Love Smoking Spoilers? firstname.lastname@example.org
Hate it? Let us know: email@example.com